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Research papers

Aspiring global, yet staying true to strong cultural foundations

The paper presents a case study using traditional and social media ethnography, to investigate Generation Z females in Jakarta. These 11-18 year old girls live in a changing world, with the influence of globalisation and social media. Yet, there...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Dawn Herdman, Vikas Srivastava
Company: Illuminate Research Asia
May 13, 2014
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Citation

Herdman and Srivastava (2014a, May 13). Aspiring global, yet staying true to strong cultural foundations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/aspiring-global-yet-staying-true-to-strong-cultural-foundations